Quarterly report pursuant to Section 13 or 15(d)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
6 Months Ended
Jun. 30, 2020
Accounting Policies [Abstract]  
Disaggregation of revenue

    Three Months Ended June 30,     Six Months Ended June 30,  
    2020     2019     2020     2019  
Sponsorships and advertising   $ 285,000     $ 220,000     $ 513,000     $ 458,000  
Direct to Consumer     39,000       3,000       54,000       14,000  
    $ 324,000     $ 223,000     $ 567,000     $ 472,000  

Noncash stock-based compensation expense

Noncash stock-based compensation expense for the periods presented was comprised of the following:

 

   

Three Months

Ended June 30,

   

Six Months

Ended June 30,

 
    2020     2019     2020     2019  
Stock options   $ 122,000     $ 1,339,000     $ 435,000     $ 2,631,000  
Warrants     60,000       367,000       282,000       1,654,000  
Restricted stock units     190,000       85,000       333,000       236,000  
Earn-out compensation expense     25,000       8,000       49,000       8,000  
Total noncash stock compensation expense   $ 397,000     $ 1,799,000     $ 1,099,000     $ 4,529,000  

 

Noncash stock-based compensation expense for the periods presented was included in the following financial statement line items: 

 

   

Three Months

Ended June 30,

   

Six Months

Ended June 30,

 
    2020     2019     2020     2019  
Sales, marketing and advertising   $ 197,000     $ 196,000     $ 395,000     $ 328,000  
Technology platform and infrastructure        59,000       27,000       148,000       24,000  
General and administrative        141,000       1,576,000       556,000       4,177,000  
Total noncash stock compensation expense   $ 397,000     $ 1,799,000     $ 1,099,000     $ 4,529,000