Quarterly report pursuant to Section 13 or 15(d)

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
 3 Months Ended
Mar. 31, 2020
Accounting Policies [Abstract]  
Disaggregation of Revenue
    For the Three Months Ended March 31,  
    2020     2019  
Sponsorships and advertising   $ 228,000     $ 238,000  
Direct to Consumer     15,000       11,000  
    $ 243,000     $ 249,000  
Noncash stock-based compensation expense

Noncash stock-based compensation expense for the periods presented was comprised of the following:

 

    Three Months Ended March 31,  
    2020     2019  
Stock options   $ 313,000     $ 1,292,000  
Warrants     222,000       1,288,000  
Restricted stock units     167,000       150,000  
Total noncash stock compensation expense   $ 702,000     $ 2,730,000  

 

Noncash stock-based compensation expense for the periods presented was included in the following financial statement line items: 

 

    Three Months Ended March 31,  
    2020     2019  
Sales, marketing and advertising   $ 173,000     $ 132,000  
Technology platform and infrastructure        89,000       (3,000 )
General and administrative        440,000       2,601,000  
Total noncash stock compensation expense     702,000     $ 2,730,000