Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

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Amount of deferred cost, excluding capitalized cost related to contract with customer; classified as noncurrent.

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