Quarterly report pursuant to Section 13 or 15(d)

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)

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2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)
9 Months Ended
Sep. 30, 2020
Accounting Policies [Abstract]  
Disaggregation of revenue
   

Three Months Ended

September 30,

   

Nine Months Ended

September 30,

 
    2020     2019     2020     2019  
Sponsorships and advertising   $ 677,000     $ 342,000     $ 1,190,000     $ 798,000  
Direct to Consumer     41,000       8,000       95,000       24,000  
    $ 718,000     $ 350,000     $ 1,285,000     $ 822,000  
Noncash stock-based compensation expense

Noncash stock-based compensation expense for the periods presented was comprised of the following:

 

   

Three Months

Ended September 30,

   

Nine Months

Ended September 30,

 
    2020     2019     2020     2019  
Stock options   $ 143,000     $ 374,000     $ 578,000     $ 3,004,000  
Warrants     -       263,000       282,000       1,918,000  
Restricted stock units     235,000       75,000       568,000       311,000  
Earn-out compensation expense     92,000       25,000       142,000       33,000  
Total noncash stock compensation expense   $ 470,000     $ 737,000     $ 1,570,000     $ 5,266,000  

 

Noncash stock-based compensation expense for the periods presented was included in the following financial statement line items: 

 

   

Three Months

Ended September 30,

   

Nine Months

Ended September 30,

 
    2020     2019     2020     2019  
Sales, marketing and advertising   $ 272,000     $ 120,000     $ 668,000     $ 448,000  
Technology platform and infrastructure        51,000       47,000       199,000       71,000  
General and administrative        147,000       570,000       703,000       4,747,000  
Total noncash stock compensation expense   $ 470,000     $ 737,000     $ 1,570,000     $ 5,266,000