2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) |
12 Months Ended | |
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Dec. 31, 2019
USD ($)
Segments
shares
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Dec. 31, 2018
USD ($)
shares
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Advertising expense | $ 409,000 | $ 614,000 |
Deferred costs related to proposed offerings of securities | $ 0 | $ 154,354 |
Operating segments | Segments | 1 | |
Antidilutive shares | shares | 4,096,000 | 4,117,000 |
Five Customers | Revenue | ||
Concentration risk | 69.00% | |
Four Customers | Revenue | ||
Concentration risk | 82.00% | |
Three Customers | Accounts Receivable | ||
Concentration risk | 70.00% | 96.00% |
One vendor | Accounts Payable | ||
Concentration risk | 21.00% | |
Three vendors | Accounts Payable | ||
Concentration risk | 43.00% |
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/disclosureRef
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- Definition Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Amount of deferred cost, excluding capitalized cost related to contract with customer; classified as noncurrent. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
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- Definition Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues. No definition available.
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