Super League Takes Hamilton to the Digital World With a Revolutionary Experience on Roblox
Experience the award-winning Broadway musical in its immersive new home
LOS ANGELES, Aug. 10, 2023 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLGG), a global leader in delivering immersive experiences across the world’s largest metaverse platforms, in partnership with the internationally-renowned musical Hamilton, announced today the launch of the exciting new immersive experience Hamilton Simulator on Roblox, a global immersive platform where over 66 million people connect and communicate daily.
Hamilton Simulator brings the show’s groundbreaking music to life in an entirely new way. Through innovative design and iconic, artistic set pieces, new and existing fans alike can now immerse themselves into an adventure inspired by history with themed activities and interactive discovery of the magic of Hamilton.
“A once-in-a-generation cultural touchstone, Hamilton has expanded horizons and entertained legions of global fans, and now will be introduced to the massive global audience in the immersive world on Roblox,” says Matt Edelman, President and Chief Commercial Officer for Super League. “We are grateful to the creators for allowing us to bring the music and majesty of Hamilton to an engaged and passionate community on such a powerful platform.”
An exciting collector/simulator-style experience, Hamilton Simulator transports users into different zones, each referencing signature locations from the musical. Visitors arrive via ship at the Old New York Docks and follow in the footsteps of Alexander Hamilton, where he started his life in what would become America. Here, the Roblox community can unlock collectible versions of Hamilton characters that become companions on their journey, rapping, singing, and going head-to-head with adversaries as they go deeper into the narrative world brought to life on Broadway. The experience ratchets up when players encounter enemies in memorable levels such as Schuyler Mansion Ballroom, Washington's Office, and Yorktown Battlefield, all while unlocking trusted companions to help them in their battles. Using unique musical signatures, users can defeat enemies and earn coins to access more powerful companions or additional in-experience boosts and resources. As participants progress, they can become increasingly powerful and engage in more challenging levels of the battle.
“This partnership highlights the creativity and limitless fun made possible by artistic collaboration across mediums,” says Lin-Manuel Miranda, creator and original star of Hamilton. “I can’t wait to see how people will shape their own adventures, forge new connections, and experience Hamilton in an entirely new and interactive way with Roblox.”
Hamilton Simulator, created in collaboration with Small World Games, is available to play now, exclusively on Roblox. To join the adventure, create or log into your existing Roblox account and begin your journey here.
About Super League
Super League (Nasdaq: SLGG) is a leading strategically-integrated publisher and creator of games and experiences across the world’s largest immersive digital platforms. From metaverse powerhouses such as Roblox, Minecraft and Fortnite, to the most popular Web3 environments such as Sandbox and Decentraland, to bespoke worlds built using the most advanced 3D creation tools, Super League’s innovative solutions provide incomparable access to massive audiences who gather in immersive digital spaces to socialize, play, explore, collaborate, shop, learn and create. As a true end-to-end activation partner for dozens of global brands, Super League offers a complete range of development, distribution, monetization and optimization capabilities designed to engage users through dynamic, energized programs. As an originator of new experiences fueled by a network of top developers, a comprehensive set of proprietary creator tools and a future-forward team of creative professionals, Super League accelerates IP and audience success within the fastest growing sector of the media industry. For more, go to superleague.com.
CONTACT
For Super League
Gillian Sheldon
gillian.sheldon@superleague.com
For Hamilton
Shane Marshall Brown
shane@thepressroomnyc.com
Released August 10, 2023