BUSINESS COMBINATIONS (Details 2) |
6 Months Ended |
|---|---|
|
Jun. 30, 2021
USD ($)
| |
| Identifiable Intangible assets | $ 19,500,000 |
| Estimated useful lives of assets | 10 years |
| Developed Technology [Member] | |
| Identifiable Intangible assets | $ 3,900,000 |
| Estimated useful lives of assets | 5 years |
| Influencers/Content Creators [Member] | |
| Identifiable Intangible assets | $ 2,000,000 |
| Estimated useful lives of assets | 5 years |
| Advertiser and Agency Relationships [Member] | |
| Identifiable Intangible assets | $ 1,900,000 |
| Estimated useful lives of assets | 5 years |
| Trademark [Member] | |
| Identifiable Intangible assets | $ 500,000 |
| Estimated useful lives of assets | 7 years |
| Customer Relationships [Member] | |
| Identifiable Intangible assets | $ 500,000 |
| Estimated useful lives of assets | 5 years |
| Preferred Partner Relationship [Member] | |
| Identifiable Intangible assets | $ 10,700,000 |
| Estimated useful lives of assets | 7 years |
| X | ||||||||||
- Definition The amount of identifiable intangible assets recognized as of the acquisition date. Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
|
| X | ||||||||||
- Definition Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. No definition available.
|
| X | ||||||||||
- Details
|
| X | ||||||||||
- Details
|
| X | ||||||||||
- Details
|
| X | ||||||||||
- Details
|
| X | ||||||||||
- Details
|
| X | ||||||||||
- Details
|